Global media giant News Corporation who already owns 100% of LNT, announced Friday May 30 that it has acquired the remaining part of TV Riga (TV5) and now this channel is also under full ownership of the conglomerate.

Latvia’s most popular channel LNT was acquired in May last year, together with 70% of TV5. As Dienas Bizness has reported, the experts say the deal was worth 18.5 million lats. And this week News Corp. has completed the TV5 acquisition process, resulting in buying out the remaining 30%.

Until then, the 30% of TV5 was owned by “Belokon News” Ltd. , whose shareholders are Latvian banker and Blackpool FC president Valery Belokon (90%) and Chairman of the Board at TV5, Mihaels Seitelmans (10%).

News Corporation besides various worldwide known media, also owns a social networking service MySpace.

There are lots of us who drive to Pardaugava from downtown Riga and back to the downtown over Daugava river every day. Some are sitting through traffic jams during the morning and evening rush hours, others - manage to get over in more free from traffic time. A common issue for all car drivers, as well as those using public transportation, is how to reach the destination quicker, avoiding the traffic jams. Which bridge to choose - Cable-Stayed, Stone Bridge or Islands Bridge? Maybe a train, using the Railway bridge? Or the roundway, over the Riga HES?

Answers to these questions will be different in each case, of course - depending on the situation, your route’s starting point and destination. But anyways, I will try to paint an approximate picture of what goes up daily on the bridges of Riga…

Cable-Stayed Bridge (Vanshu)

My fave. And not just because it’s a face of this blog ;) My observations show that it’s very convenient if you’re heading West, to Pardaugava. Well not if you’re using Valdemara street to get on it - there’s a dense traffic every day. Use the riverside to get on the bridge and you’ll be alright. Traffic jams happen there too, but what I gotta tell you is that in Riga, they’re almost everywhere so if you don’t manage to get past them, don’t hold me responsible. One thing’s for sure though - Cable-Stayed Bridge Eastward bound is a bad idea. Be it morning or afternoon, there’s a bumper-to-bumper situation on there. The most right lane will have some room to breathe, as it is a right turn only lane. You can try taking it and then, if you’re in a real hurry, kindly ask someone to let you in the neiboring lane, or just exit to the riverside, from where connect to Elizabeth street or January 13th. So, besides this right lane, the traffic is rather slow (sometimes even from the Press House) and it seems that people are just enjoying the Old Town skyline, beautifulness of the President’s Palace and the Daugava. No doubt, the view while you drive is amazing - Hansabank’s Sun House on one side and Riga in all its glory on another, but if you want to get there quicker, I would suggest to choose another way to the downtown.

Stone Bridge (Akmens)

This bridge is situated between the Cable-Stayed and Islands bridges and it’s also like such a golden middle in terms of traffic jams. It seems to be appropriate in both directions and if you choose it during the rush hour, you’re likely to get to the other side of the river quicker. There can be some difficulties when getting on the bridge while Westward bound, but once you’re on, the traffic is ok. It’s also ok when heading Eastward, so instead of suffering through Cable-Stayed, you best take the Stone one. I have noticed a lot of times that by choosing this route, you can get to the city faster.

Islands Bridge (Salu)

I used to live in Ziepniekkalns which is right over the Islands, and now when I drive to Turiba I often take this bridge. Only that lately, I am not kind of excited by it. The average speed here will be higher (the limit is 70 kmh, you roll a bit faster in the left lane usually), but with all the speed you are gonna have a bumper-to-bumper frozen traffic Westward in the afternoon, especially at the exit to Monks Island (Mukusala), and a pretty packed jam in the morning downtown bound at the Lachplesha street junction.

…In all the cases, one thing is very important - I call it “Smart Lane Switching”. There’s a possibility to predict, in many places, which lane at what moment is going faster, and take it. Of course, without causing any emergency near-accident situations and not shamelessly getting in front of somebody (hey, I’m not a marshrutka driver!), but just when there is such opportunity kindly switch to the neighboring lane. You can’t forget also to flash your emergency lights to the vehicle left behind you.

But if you are not driving and using the public transportation, then usually there’s not much of a choice which bridge to choose when getting over the river. You will choose the most convenient route with no changes which is gonna bring you right to the destination, correct? I can advise to use the train more if it fits your route -  there are no traffic jams on the Railway Bridge =)

Avoiding the traffic by means of Riga HES might seem attactive to those having some business on the South side of the town, meaning Zemgales and Latgales districts, or maybe even Vidzemes. Sure, the fuel gets consumpted more, but the precious time is being saved.

So, I wish y’all luck fighting the traffic jams getting over the river, and let’s wait for a new wonder - named Southern Bridge, which promises to ease our life in the clouds of exhaust gases.

I see people getting crazy over Riga’s public transportation fare price rise. Now it has reached an astonishing limit of 40 santims (just over half a euro). How silly.

I know, other Latvian cities are still to catch up. I heard Vilnius, Lithuania buses are still cheap. But hey, this is something you can’t really stop. Inflation.

Everybody and their mama are dealing with inflation these days. If you live somewhere near Riga you must have felt the impact on your own butt. That’s why if you’re a company, you will not go out and spend more than you earn, right?

That’s just what Riga Transportation Authority does, it’s time they do the move.

Other issue is that I hear people consider dumb that if you ain’t got a ticket on boarding the tram (with no conductor), the ticket will be sold by driver for an impressive investment of 50 santims. Damn, I mean, that’s just 10 cents more! If you forgot to get a tick from a newsstand or whatever, then be ready to pay a lil bit extra, won’t ya? And it’s not the double price after all.

Such practice is employed in many cities around the world and as far as I know and been traveling, I don’t remember locals whinin’ and cryin’ over such type of ish.

Yes, the majority of Rigans are poor and can’t take it - you know everything but the salaries has been going uphill lately. I must confess I been suffering from the big “I” too, still some bills overdue.

But even being an every day car driver myself, having felt the gas price rise, I still consider inflation as something normal and see it as a process of developing. And a motivation to earn more.

So, hopefully, no one gets hurt or left without dinner after such New Year gift.

Have a nice time battling controllers like in Good Ol’ Soviet times, after riding with ticket handed by another passenger on exit.

Sike.