Riga just put Times Square energy on Origo.
On Wed 23 Sep, JCDecaux Latvia switched on the Baltics’ largest large-format 3D digital outdoor screen — 214 square metres wrapped around a curved corner of Origo at Stacijas laukums 2, right by Central Station.
Two faces, one rounded join. From Raiņa bulvāris you catch both planes at once and get the full 3D punch. From 13. janvāra, Marijas, and Satekles you still can’t miss it. This is one of the busiest traffic knots in the city — JCDecaux figures more than 470,000 weekly contacts at 10% share of time.
Origo sees nearly 21 million visits a year. Clips run six seconds by default (twelve if a brand wants longer).
JCDecaux Latvia boss Jeļena Brokāne calls it a pivot for outdoor advertising in the Baltics. Origo / Linstow Baltic commercial director Evija Majevska ties it to the growing Central Business District — and to keeping tenants hooked on the block.
If you’ve been watching this corner rebuild itself — see our older look at Rail Baltica at Riga Central Station, and how the city already knows how to put on a show in the streets for Riga 825 with F1 cars.
Next time you’re stuck at the lights by the station, look up. Riga’s skyline just got louder.
